Global bank HSBC has appointed the former chief executive of its Australia division to head up its Middle East, North Africa and Turkey (Menat) office.
Martin Tricaud replaces George Elhedry who has been promoted to lead HSBC’s global markets division.
He will be based in Dubai upon taking up his new position in June and will also become deputy chairman of HSBC Bank Middle East.
HSBC stated that Tricaud will lead its “next period of growth in Menat”, a region its describes as “home to some of the world’s most ambitious economic transformation programmes, fast-growing capital markets, dynamic international trade hubs and vibrant, tech-savvy consumer sectors”.
It is the third time that Tricaud has been appointed as a regional chief executive for HSBC. Prior to becoming chief executive of HSBC Australia in 2017, Tricaud held the same role for HSBC Korea for four years.
His first senior role at HSBC was as global head of multinationals, global banking and markets, based in London. Tricaud began his career in 1989 with Credit Commercial de France which subsequently became HSBC France in 2000.
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