ODDO BHF makes Mena appointment

Franco-German firm, ODDO BHF Asset Management has bolstered its presence in the Mena market following the appointment of a head of sales for the Middle East. The firm, which opened a representative office in Dubai back in 2006, has also announced that it is broadening its product offering as part of a Mena-focused expansion plan. The new sales head position is to be held by Reza Yazdi who will be based in the UAE. He will report to Bertrand Levavasseur Head of Sales Switzerland, Italy, Spain & Middle East, at ODDO BHF AM. He joins from Morningstar, where he managed the data provider’s Dubai office since 2012. The firm is also planning to attract more institutional investors such as sovereign wealth funds and pension funds alongside its existing client base of private banks and family offices. According to a statement from ODDO BHF AM, the institutional focus will be on quantitative investment approaches with multi-year track records in Europe and US. © 2020 funds global mena

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