Wealthface launches Mena robo-advisor

UAE-based portfolio manager Wealthface has launched a robo-advice indexing platform for passive investors in the Mena region.

The platform is based on Wealthface’s internally developed technology and enables investors to trade in high value stocks by offering fractional shares within exchange-traded funds.

The firm has also teamed up with US-based digital trading vendor DriveWealth to provide its clients with access to US markets. This follows its recent grating of a licence from both the Securities and Exchanges Commission in the US and the Abu Dhabi Global Markets.

“Our mission at Wealthface is to broaden access to investors previously unable to invest in certain asset classes and fill the gap which we feel is missing in the global investment market,” said Bilal Majbour, Wealthface founder and chief executive.

“Investment companies have historically profited at the expense of investors, through lack of transparency, hidden fees, and prohibitive measures that have kept many investors out of the game. We aim to offer every type of investor, regardless of income bracket, access to profitable investment opportunities, using advanced fintech and human expertise, while remaining fully transparent,” said Majbour.

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